Media market
GEOGRAPHIC AREA WITH MOSTLY THE SAME SET OF MEDIA OUTLETS
Designated market area; Designated Market Area; Broadcast market; Television market; Radio market; TV market; Area of dominant influence; Nielsen DMA; Media Market; Arbitron Radio Market; Area of Dominant Influence; List of United States media markets; Media marketing; Media region; Television market area; Television Market Area
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets.